World Blockchain Association Public Engagement Profile

The World Blockchain Association (WBA) is a global organization dedicated to engaging the public, media, and educational institutions. Its mission is to enhance international awareness and social impact of blockchain technology through knowledge dissemination, media outreach, and public advocacy. As a global voice for the blockchain industry, WBA not only focuses on professional standards and policy dialogue but also promotes blockchain as a technology that people can understand, trust, and use through mass communication and public engagement.

Public Education & Awareness

Guided by the vision of “Blockchain for All,” WBA promotes blockchain knowledge in the public sphere:

Educational Programs: Online learning courses for students, the general public, and enterprises.
Popular Publications: Introductory series such as Blockchain Beginner’s Guide and Mini Encyclopedia of the Digital Economy.
Global Education Partnerships: Collaborations with UNESCO and local education authorities to bring blockchain fundamentals into classrooms.
Youth Initiatives: The “Future Blockchain Leaders” scholarship to inspire young people to explore blockchain innovation.

Media & Communication Strategy

WBA maintains a global media and communication network to ensure transparency, accuracy, and authority:

Official Media Platforms: WBA website, social media (Twitter/X, LinkedIn, YouTube), and global blockchain news channels.
Media Partnerships: Collaborations with Reuters, Bloomberg, Xinhua, CoinDesk, CoinTelegraph, and others.
Blockchain Storytelling: Documentaries, case studies, and public talks that translate complex blockchain concepts into accessible narratives.
Global Ambassadors: Academic leaders, industry experts, and public figures serving as WBA ambassadors.

Global Events & Public Advocacy

WBA organizes international events for the public and media to amplify blockchain’s societal impact:

World Blockchain Day: An annual global celebration to raise public awareness.
Blockchain for Inclusion Forum: Open forums focusing on how blockchain enables education, financial inclusion, and social innovation.
Global Innovation Challenge: Competitions for startups, students, and developers to encourage grassroots innovation.
Public Good Initiatives: Promoting blockchain in philanthropy, disaster relief, and social responsibility projects.

Brand & Public Image

As a soft authority and public platform for the blockchain sector, WBA builds its global brand around:

Authority: Enhancing credibility through certifications and standards.
Transparency: Reinforcing openness via media outreach and open-source resources.
Accessibility: Conveying blockchain’s value through education, storytelling, and public-good initiatives.
Internationalization: Communicating in all six official UN languages (Chinese, English, French, Spanish, Russian, Arabic) to ensure global reach.

Partnerships & Supporting Platforms

Educational Institutions: UNESCO, leading universities, and research institutes worldwide.
Media Partners: Reuters, Bloomberg, BBC, Xinhua, CoinDesk, CoinTelegraph.
Public Organizations: World Economic Forum (WEF), International Telecommunication Union (ITU), Global Youth Forum (Y20).
Tech & Philanthropy Partners: Google.org, Bill & Melinda Gates Foundation, International Red Cross, and more.

Social Impact

Through media and public outreach, WBA has become a key force in shaping global blockchain awareness:

Transitioning public perception from “hearing about blockchain” to “understanding and applying blockchain.”
Strengthening the connection between blockchain and social development, such as financial inclusion, philanthropic transparency, and sustainability.
Establishing blockchain as a cultural symbol to enhance industry recognition and societal acceptance.
Acting as a bridge and spokesperson between blockchain and the public.